While mock meat may be mocked a new study has found the majority of people between the ages of 18 and 34 — who have tried plant-based meats — nine-in-ten or 89 per cent actually enjoyed the taste. (Provided by Angus Reid Institute)

Canadian millenials acquiring taste for plant-based meat alternatives, study finds

89% of those 18 to 34 who have tried plant-based meat say they enjoyed the taste

While mock meat may be mocked, a new study finds that among those aged 18 to 34 who have tried plant-based meats, nine in 10, or 89 per cent, actually enjoyed the taste.

The study, coming out of the Angus Reid Institute, found that nearly all Canadians, 95 per cent, knew of plant-based meat alternatives, but only four in 10, 39 per cent, have actually tried them.

READ ALSO: Beyond Fish? The next frontier in plant-based alternatives

Almost half of Canadians said they feel the plant-based protein trend is more of a fad than a new normal, but the younger generation is embracing the plant-based protein. Of those in the 18 to 34 year old category, 58 per cent have tried the products, or if they haven’t, 48 per cent of those say they plan on trying them.

One in three Canadians say the country will benefit from the demand for more peas, lentils and beans — key ingredients in vegan meat substitutes – while one in five say the domestic economy will be harmed due to potentially lower demand for meat.

READ ALSO: VIDEO: Plant-based burgers may not be as healthy as they seem

Alberta, the capital of Canada’s beef industry, has the highest proportion of residents saying the impact on the country will be negative at 35 per cent. On the other hand, Saskatchewan — the world’s largest lentil exporter — is equally divided, with 35 per cent saying the impact will be positive and 32 per cent saying it will be negative.

The study also found that among Canadians who regularly eat meat, 22 per cent say they would like to reduce the amount they eat, while only 10 per cent say they’d like to consume more meat. The portion of Canadians saying they would like to cut back on meat rises to four in 10 among those between the ages of 18 to 34.



kendra.crighton@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Town grants Chamber $20K

Chamber estimates up to $65K in lost revenue, turns to council for help

COVID-19 highlights lack of connectivity in First Nations communities

Many don’t have access required to utilize online platforms, says First Nations Technology Council

Salmon closures announced for Skeena and Nass watersheds

DFO notice expands on May 21 chinook ban throughout Skeena watershed

New Salt Boutique the realization of a vision for owner Caroline Marko

Marko combines the rough and the soft in a minimalist, clean airy space

Coastal GasLink pipeline work ramps up

With spring thaw ending, workers start to arrive for summer season

Mission prison COVID-19 outbreak ends, 9 new cases in B.C.

New positive test at Port Coquitlam care home

Man who bound, murdered Vancouver Island teen still a risk to public: parole board

Kimberly Proctor’s killer is still ‘mismanaging emotions,’ has had ‘temper tantrums’

VIDEO: Humpback whales put on quite a show

The ‘playful’ pod lingered by a Campbell River tour operator’s boat for quite some time

Getting hitched at historic B.C. gold rush town still on table during COVID-19 pandemic

Micro-weddings, online visits, offered at Barkerville Historic Town and Park

Revelstoke woman finds welcoming letter on her Alberta-registered truck

There have been multiple reports online of vandalism to vehicles with Alberta licence plates

Introducing the West Coast Traveller: A voyage of the mind

Top armchair travel content for Alaska, Yukon, BC, Alberta, Washington, Oregon and California!

Spirit bear possibly spotted in West Kootenay

A local resident spotted the white-coloured bear while on an evening trail run near Castlegar on May 27

B.C. businesses ‘can’t shoulder burden’ of COVID-19 sick pay

Trudeau’s plan should be tied to federal emergency aid

B.C. teacher reprimanded for sharing homophobic and sexist memes, making racist comments

Klaus Hardy Breslauer was accused of making a laundry list of concerning decisions as a science teacher

Most Read