Small Town Love could spread to Hazeltons

Hazelton area municipalities have applied to join the Small Town Love program, which creates web profiles for independent businesses.

The Small Town Love program, which creates web profiles for independent businesses in northern communities, could be spreading the love to the Hazeltons after local municipalities applied to join.

In December, the District of New Hazelton and Village of Hazelton submitted a joint application to the Northern Development Initiative Trust, which runs the program, requesting to join 17 other communities enrolled in the program.

Small Town Love, which has already been established in Smithers and Telkwa, is a marketing campaign aimed at connecting people with independent, locally-owned businesses in small communities.

Participating communities have their own websites, such as Love Smithers, with a directory of local businesses who pay $100 to be profiled.

Each profile prepared through the program consists of a personalized story about the owner and professional photographs of people who work at the business.

Northern Development Initiative Trust director of business development Renata King said the program provided a marketing approach that appealed to northern communities.

“The whole premise of Small Town Love makes people feel good and in small communities people do love their town,” King said.

“It’s a way to showcase that.”

As well as providing a web presence, the program aims to provide businesses with online marketing know-how.

Another benefit, King said, is that the websites played a role in attracting new residents and business owners to the communities.

“The more attractive we make these communities, the more appealing they are, the more unique kinds of experiences and stories that people hear about the small towns, the more likely they are to give it some consideration in terms of locating here,” she said.

“Love the Hazeltons,”, as the website would be known, would cover businesses within both municipalities.

Village of Hazelton chief administrative officer Tanalee Hesse said the program’s success in other communities had inspired the village to apply to join.

“It’s a cost-effective way of raising awareness about the businesses,” Hesse said.

“It’s a very nice-looking website and it showcases the businesses in an attractive way and I think it is just one more thing that we could do to raise awareness of the businesses in our area.”

District of New Hazelton chief administrative officer Wendy Hunt agreed it was a cost-effective way for small business owners to showcase what they do.

“It is our hope that local businesses in the Hazeltons will use this program to remind residents and visitors of the wide variety of home-based and small businesses that make up the Hazeltons,” Hunt said.

 

 

Just Posted

Prince Rupert Gas Transmission project searches for partners

TransCanada is renewing permits for its natural gas pipeline project to North Coast.

Coastal GasLink stops work to investigate archaeological find

OGC archaeologists are en route to the Houston-area site where Unist’ot’en report finding stone tools

Province announces $100-million grant funding for Northwest communities

The Northern Capital and Planning Grant will go to four regional districts and 22 municipalities

UN Declaration on the Rights of Indigenous Peoples: The framework for reconciliation

Guest View from writers involved in the United Nations declaration.

Lego League provincial champions

Smithers’ Marley and Amelie are B.C. Lego League champions, and are fundraising to compete in Texas.

B.C. students win Great Waters Challenge video contest

Video, mural and song about saving the salmon claims the top prize

Cabinet likely to extend deadline to reconsider Trans Mountain pipeline

The can’t decide the pipeline’s fate until a new round of consultations with Indigenous communities

B.C. government provides $75,000 towards salmon study

Study looks at abundance and health of Pacific salmon in Gulf of Alaska

Murdered and missing honoured at Stolen Sisters Memorial March in B.C.

‘We come together to make change within the systems in our society’

UBC researchers develop inexpensive tool to test drinking water

The tricoder can test for biological contamination in real-time

Disgraced ex-Congressman Anthony Weiner released from prison

He was convicted of having illicit online contact with a 15-year-old North Carolina girl in 2017

B.C. communities push back against climate change damages campaign

Activists copying California case that was tossed out of court

Most Read