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Billboards are simply old fashioned

Writer says billboards are outdated in a world with smart phones and Google.
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Editor,

With respect to Bill Burrill’s response to the letter ‘Billboards blight highway,’ I found his comments somewhat unprofessional, in particular his remark about the author’s head needing a shake. For if he knew Dr. Pojar’s qualifications for intellectual fidelity, then he might be compelled to either cower behind a rock, or simply treat people with the respect they deserve.

In regards to the billboards, I question the tangible measure of a billboard with providing any kind of direct success to the revenue of the associated establishment as anything but strong. Where’s the proof? If a certain tourist driving through Smithers cannot take a moment to look around and see that their so called “needs” are in fact met, then I doubt their ability to be behind the wheel. In a time of sophisticated smart phones and Google, these structures are simply old fashioned, out dated, and unnecessary.

Thank you for your time.

Owen Diemert

Smithers