Billboards just outside of Smithers on Highway 16. (Chris Gareau photo)

A big board solution

Group from Quick suggests replacing string of billboards with one for all.

Editor,

Smithers and the broader Bulkley Valley promote themselves as rich in natural beauty. It seems ironic, then, to welcome visitors with rows of plywood billboards along the highway. Though these signs are on private property and within the boundaries of the Regional District, they all promote Smithers businesses; hence, Smithers could take the lead in finding a solution that meets both the criteria of celebrating that natural beauty and also supporting local business operators.

Castlegar, in the West Kootenays, has found such a solution: instead of a string of billboards, often impossible to see at highway speeds anyway, one large board greets travellers in a safe, convenient pull-out. Businesses are represented on this board, with the same style of advertisements as one finds on the individual boards, and a map of the downtown is included.

By good fortune, Smithers has an ideal location, for west-bound traffic, near the bridge, with a spacious, paved area and information kiosk. This is the perfect place for visitors to stop, take a break in a secure spot, look at the services available and find them on the map.

It would also allow all the rest of us to enjoy views of the fields and mountains, as we make our frequent trips ‘to town.’

Daryl and Dina Hanson

Evi and Mel Coulson

Cor and Judy van der Meulen

Quick

Just Posted

Open letter from Coast Mountains School District 82 Board of Education

Board commitment to ongoing collaboration to close outcome gaps with First Nations students.

Gryphons girls graduate as coach moves on

Bulkley Valley SD54 van der Mark on his time as coach and education administrator.

Northwest mobile unit to help those at heart of mental health, addiction crisis

Province, Northern Health unveils new unit in Terrace to bridge gaps in services

RCMP seek Smithers gas station robbery suspect

Smithers RCMP are asking the public for any information on a robbery suspect.

Breakout races for Smithers skiers

Smithers ski club members get results not seen in decades at provincials.

VIDEO: Restaurant robots are already in Canada

Robo Sushi in Toronto has waist-high robots that guide patrons to empty seats

Cheetahs will not prosper in Creston: Permit rejected for two big cats

Earl Pfeifer owns two cheetahs, one of which escaped in December 2015

GM announces jobs, electric vehicle after Trump criticism

The company says it will spend $300 million at its plant in Orion Township

Trucker who caused Broncos crash likely to be deported: lawyer

The Crown has asked that Sidhu serve 10 years in prison

China chemical plant blast kills 47, injures hundreds more

This is one of China’s worst industrial accidents in recent years

Montreal priest stabbed while celebrating morning mass

The incident happened Friday morning at Montreal’s St. Joseph’s Oratory

Organic Matters tea recalled across B.C. due to Salmonella

Recall for OM tea products is B.C. wide, possibly national.

Real-life tsunami threat in Port Alberni prompts evacuation updates

UBC study says some people didn’t recognize the emergency signal

Care providers call for B.C. seniors’ watchdog to step down

The association also asks the province to conduct an audit and review of the mandate of her office

Most Read