Trudeau looks to lure tech talent, capital north in San Francisco visit

Prime Minister’s visit includes a sit-down with Amazon’s CEO Jeff Bezos

The employee roll at Ben Zifkin’s Toronto-based startup is set to double over the coming year to handle the increase in users of his free service, a business-based social network known as Hubba.

He knows he faces international competition for top talent, including the established tech ecosystem in Silicon Valley.

Prime Minister Justin Trudeau will make a pitch to that talent on behalf of prospective employers like Zifkin during his discussions today in San Francisco, including face-to-face meetings with the head of Amazon and eBay.

On offer is a rapidly growing tech sector in places like Toronto and Kitchener-Waterloo with companies that require executive-level expertise to compete with Silicon Valley rivals. Canada has also invested millions to attract top talent and researchers away from other countries.

Rana Sankar, Canada’s consul general in San Francisco, says the goal of Trudeau’s visit isn’t to lure talent away from the region, but ensure that Canada has a voice in what has become the epicentre of the new economy.

“We are here not to steal jobs from Silicon Valley,” Sankar said in an interview this week. “We are here to co-create with the tech sector here.”

Two years ago when Trudeau took office, Canadian expats who were veterans of Silicon Valley talked to The Canadian Press about the difficult sell their home country faced. In California, salaries, sunshine and venture capital were all abundant, and the professional culture was more advanced.

READ: Trudeau talks to premiers about pipeline battle

However, they also spoke longingly about bringing that culture back home to create the same kind of success in Canada that they experienced in California.

“The valley is great, but it’s actually not my number 1 place where I’m trying to bring talent from,” Zifkin said. “It’s hard to pull people out of that.”

Donald Trump’s ascendency to the White House made the pitch a little easier. Trump’s tough talk about trade deals and immigration changed the political climate in the United States.

“The political climate has obviously made Canada more attractive because we’re more diverse, we’re more welcoming and we’re more open, so the pitch is much easier,” said Lekan Olawoye, who leads the venture talent development division at the MaRS Discovery District in Toronto.

Companies like Microsoft and Amazon have invested in staff in Canada to get around the American visa quotas for overseas workers, said Chris Sands, Director of the Center for Canadian Studies at John Hopkins University.

“Canada has been a safety valve for these big companies that are able to bring people from Asia and elsewhere into Canada.”

In a paper published last month co-authored by Olawoye, MaRS researchers suggested Canada rethink its pitch to top tech talent. Instead of promoting itself as a place to settle, companies and governments needed to sell the virtues of regions and cities.

Trudeau is likely to do just that when he sits down face-to-face with Jeff Bezos, Amazon’s top executive, as his company decides whether to make Toronto home to a second headquarters.

Trudeau’s job, meanwhile, won’t simply be to act as a salesman; he’ll have to play the role of digital diplomat.

There are conversations taking place about privacy, how technological disruption affects traditional jobs and even trade deals, and Canada wants to be a part of those talks — much of which are happening in San Francisco, Sankar said.

Jordan Press, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

‘Beauty amongst such tragedy:’ B.C. photographer captures nature’s trifecta

David Luggi’s photo from a beach in Fraser Lake shows Shovel Lake wildfire, Big Dipper and an aurora

Police patrol for looters in evacuated areas south of Burns Lake

RCMP have brought in extra officers for the task

Fire chases Burns Lake crews out of their own camp

Crews are having to leave after a wildfire reportedly overtook their sleeping quarters

Paul’s Bakery celebrates its 60th anniversary

Despite everything around it changing, the bakery has remained a family affair.

Richter claims silver, bronze

Bulkley Valley’s Kaylee Richter hit the podium twice at the recent Special Olympics Canada Games.

Kids, seniors at risk as smoke from distant fires hangs over parts of B.C.

B.C. Centre for Disease Control says children’s lungs don’t fully develop until about age 10

B.C. mother charged in 7-year-old daughter’s death appears in court

The 36-year-old mother, of Langley’s Aaliyah Rosa, has been charged with second-degree murder

VIDEO: Teen soccer phenomenon Alphonso Davies to visit B.C. kids camp

The 17-year-old Vancouver Whitecap player is one of the youngest players in MLS history

New plan to lift more than two million people past the poverty line

Anti-poverty strategy will aim for 50 per cent cut in low-income rates: source

Liberals scrap lottery system for reuniting immigrants with their parents

Lottery for parent sponsorship to be replaced, more applications to be accepted

Bear kills off-leash dog in B.C. park

There have been nearly 200 pet or livestock and bear encounters so far this year

Trudeau says he won’t apologize to heckler, pledges to call out ‘hate speech’

Prime Minister had accused woman of racism as she shouted about illegal immigration at Quebec rally

Most Read