Smithers leads the North in Support Local BC gift card sales

The gift card promotion was started to help businesses with cash flow through COVID-19

Smithers and Prince Rupert are by far and away leading the North in a campaign promoting purchasing gift cards as a way of supporting local businesses through COVID-19.

The Support Local BC (SLBC) campaign began on March 25 to try to encourage residents of communities to purchase gift cards in lieu of shopping in person and provide businesses with some cash flow during business closures and slowdowns. Northern Development Initiative Trust (NDIT) announced it was partnering with SLBC to help promote the program in late April.

“This is one simple thing that locals can do to support their local businesses and economic development in the Northwest during COVID,” said Sheena Miller, manager of the Smithers District Chamber of Commerce.

Furthermore, she noted, NDIT currently has a special offer for anyone purchasing a gift card of $25 or more, gets one back.

“When a shopper spends more than $25 on a Northern BC business on, we at Northern Development want to celebrate that,” the organization explained. “In the order summary email that comes after an initial purchase, shoppers also receive a unique one-time code so they can spend $25 at a Northern BC business of their choice on These unique codes cannot be redeemed in-store.”

READ MORE: Gift card program helps to support Love Northern BC businesses amid pandemic

All Love Northern BC businesses are eligible to participate in the promotion free of charge. Love Northern BC, is NDIT’s Shop Local marketing program that predates the coronavirus pandemic.

A report dated June 2, indicates that 15 Smithers businesses had sold 83 gift cards worth $2,650. Prince Rupert had a total of 204 purchases for $5,560 giving Smithers a slight edge in per capita spending of $0.50 versus Prince Rupert’s $0.47.

“It’s exciting our Smithers program is doing well and we can continue to improve,” Miller said.

Topping the list was Roadhouse Smithers, which, as of June 2, had sold 17 gift cards for $550.

Smithers also had the edge in terms of the average amount spent per card at $32 compared to $27 in Rupert.

NDIT CEO Joel McKay announced the results at a Chamber Zoom conference last week.

Smithers Deputy Mayor Gladys Atrill was pleased.

“That was kind of gratifying to know that in our community and Rupert, people are trying to support their businesses to that level,” she said.

All the Smithers Love Northern BC businesses participating in the program can be found at

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Thursday’s blackout likely caused by vandalism

Power was out for 10,000 customers from Quick to the Hazeltons for almost 11 hours

VIDEO: Witset cannabis shop officially opens

The store, located at the gas bar on Hwy 16, is open seven days a week, 9 a.m. to 9 p.m.

Police investigate July 2 homicide in Houston

Man succumbed to injuries at Pearson Road residence

Tahltan fighter from Telkwa wins provincial award

Lando Ball recognized for his commitment to and accomplishments in karate and for community service

Horrifying video shows near head-on collision on Trans Canada

The video was captured on dash cam along Highway 1

Fraser Valley woman complains of violent RCMP takedown during wellness check

Mounties respond that she was not co-operating during Mental Health Act apprehension

B.C. sees 12 new COVID-19 cases, no new deaths

Three outbreaks exist in health-care settings

Lost dog swims Columbia River multiple times searching for home

The dog was missing from his Castlegar home for three days.

COVID-19: B.C. promotes video-activated services card

Mobile app allows easier video identity verification

ICBC to resume road tests in July with priority for rebookings, health-care workers

Tests have been on hold for four months due to COVID-19

Would you take a COVID-19 vaccine? Poll suggests most Canadians say yes

75 per cent of Canadians would agree to take a novel coronavirus vaccine

Budget officer pegs cost of basic income as calls for it grow due to COVID-19

Planned federal spending to date on pandemic-related aid now tops about $174 billion

Most Read