Unifor National President Jerry Dias speaks during press conference asking for all Canadians and Americans to boycott all General Motors vehicles that are made in Mexico due to the recent news about the Oshawa General Motors plant closure in Toronto on Friday, January 25, 2019. (THE CANADIAN PRESS/Nathan Denette)

General Motors disputes UNIFOR’s Super Bowl ad

GM announced last fall it will close its factory in Oshawa, Ont.

The Canadian subsidiary of General Motors is trying to stop an auto workers union from airing a critical TV commercial during the Super Bowl.

The 30-second ad calling the automaker greedy and “un-Canadian” is scheduled to broadcast on Canadian TV stations during Sunday’s game.

GM announced plans in November to close its car factory in Oshawa, Ont., costing the jobs of about 2,600 blue-collar workers.

The commercial accuses GM of continuing to expand in Mexico while leaving Canadians “out in the cold” and makes claims about the costs of a 2009 auto bailout.

GM sent a cease-and-desist letter to Unifor giving it a Saturday deadline to stop using the ad.

The company says in a statement that the ad is misleading and inaccurate.

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Prince Rupert Gas Transmission project searches for partners

TransCanada is renewing permits for its natural gas pipeline project to North Coast.

Coastal GasLink stops work to investigate archaeological find

OGC archaeologists are en route to the Houston-area site where Unist’ot’en report finding stone tools

Province announces $100-million grant funding for Northwest communities

The Northern Capital and Planning Grant will go to four regional districts and 22 municipalities

Lego League provincial champions

Smithers’ Marley and Amelie are B.C. Lego League champions, and are fundraising to compete in Texas.

TSKLH Nation sues Province over Brucejack mine revenue sharing

The Tsetsaut/Skii km Lax Ha seeks to assert rights and title in the area around Pretivm gold mine.

B.C. students win Great Waters Challenge video contest

Video, mural and song about saving the salmon claims the top prize

Ammonia leak shuts down curling club in Nelson

It’s not yet clear when the leak was detected

Pavelski’s 31st goal helps Sharks top Canucks 3-2

Vancouver one point out of second NHL wild-card spot

Eight cases of measles confirmed in Vancouver outbreak

Coastal Health official say the cases stem from the French-language Ecole Jules Verne Secondary

Ontario police field complaints over Amber Alert for missing girl, 11, found dead

Some said the Amber Alert issued late Thursday for Riya Rajkumar disrupted their sleep

Former B.C. premier Gordon Campbell accused of sexual touching

Accuser went to police, interviewed by Britian’s Daily Telegraph

B.C. couple attacked with acid, slashed with knife in Vietnam

Warning, graphic images: Man has burns on 80 per cent of his body, slashed with knife

Northern B.C. First Nation clan says ancient tools found at pipeline work site

Archeologists from the Smithsonian Institute estimate one of the stones found dates back up to 3500 years

Names keep adding to vaccine petition started by B.C. mom

Maple Ridge mom started campaign to make vaccination a condition of attending school

Most Read