B.C. accommodators need phone lines to light up as in-province travel given green light

B.C. accommodators need phone lines to light up as in-province travel given green light

Travel restrictions during the COVID-19 pandemic have decimated the tourism and hospitality industries

Fran Yanor, Local Journalism Initiative Reporter, The Rocky Mountain Goat

Now that British Columbians have gotten the ‘green light’ to travel within B.C., accommodators across the province hope the lines start lighting up.

“The most encouraging thing is when the phones are ringing,” said Ingrid Jarrett, CEO and president of BC Hotel Association. “We have some areas experiencing very strong reservations, but the majority of them are not.”

Health regulations and travel restrictions during the COVID-19 pandemic have decimated the tourism and hospitality industries. A recent survey revealed one third of accommodations owners were unsure whether they’ll survive until the spring of 2021, Jarrett said.

“Everybody wants to save their summer,” she said. “People have been waiting for the green light to travel.”

READ MORE: B.C. reopening travel not sitting well with several First Nations

According to Statistics Canada, 24 per cent of the 31 million U.S. and overseas travellers to Canada visited British Columbia in 2018. This summer, the country’s tourism sector will have to rely entirely on Canadians.

On June 24, Premier John Horgan and Provincial Health Officer Dr. Bonnie Henry announced the province was moving into Phase 3 of the economic reopening, giving the go-ahead for most sectors to reopen with enhanced public safety protocols. The two also encouraged B.C. residents to support this province’s sites and businesses.

While some hotels, campgrounds and boutique-type accommodations had begun to open before the announcement, the endorsement of within-BC travel signaled the official opening of the summer tourism season.

Vital Signs

About 82 per cent of the province’s 3,000 accommodators — including bed and breakfasts, motels, cottages, lodges, and hotels — are independently-owned and operated, said Jarrett. As of last week, 60 per cent were open, but the industry is far from healthy because they are missing out on the international market.

While Horgan and Henry acknowledged the freedom of movement enjoyed by Yukon and Alberta residents into British Columbia, traffic flow from other Canadian regions hasn’t yet been encouraged. Which means, at this point, British Columbians will make up most of the customer base for the province’s accommodations sector. In 2014, 604,000 British Columbians visited Northern B.C. and about 45 per cent of them stayed in hotels, motels, campsites or other accommodations, according to Destination BC.

READ MORE: ‘Queue jumpers’ not welcome in B.C. as COVID-19 U.S. cases rise

Local Perspective

“The usual market at this time of the year is Europeans in their rental RVs,” said Pat Reimer, co-owner of iRVin’s RV Park and Campground. In a typical summer, about a third of their customers are from the U.S. and other international locations. “It’s a big hole,” she said.

While all her American customers cancelled, resource development crews have helped keep the lights on. As well, she still has some regulars and a few off-the-highway `overnighters.’

“I know there are some places in BC that are still saying, `No, we’re not going to have any Albertans,” she said, “but I hope … we’re not complaining about having people from other provinces coming in.”

Being so close to Alberta, there is a lot of traffic both ways across the border, she said.

“Everybody’s following the same rules and doing the same things,” she said “It’s not like we’re putting ourselves in more danger by taking somebody from Alberta than from here in BC.”

British Columbians don’t usually visit iRVin’ RV Park and Campground as a destination, added Reimer. “They’re usually on their way somewhere else and that often means into Alberta.”

About 85 per cent of the people who normally stay at the three-room Jailhouse Bed and Breakfast in Valemount are international travellers, said owner Marie Birkbeck, who runs the business out of a former RCMP detachment.

June, July and August are the busiest months and the business is usually running at about 90 to 100 per cent capacity. So, far in June, there have been two bookings. “That’s my whole month of June,” said Birkbeck.

“The last three years were so busy I had to block rooms off so I could have time to breathe,” she said. “This year, it’s like, not so much.”

With last week’s announcement, Birkbeck is hopeful. So far, there’s been a tiny uptick in calls.

“I’ve got somebody coming from Vancouver later on in July and we’ve got a little bit of local tourism,” she said. “I don’t know how much people are going to travel. So, we’ll see.”

How to help 

When booking, call direct, Jarrett says. Booking services such as Expedia, Booking.com, TripAdvisor and others, charge fees spanning from 15 to 32 per cent, she said.

“Having those direct bookings will make an enormous difference.”

Meanwhile, tourist destinations need to make clear what they’re offering and that they’re open for business, said Jarrett.

The province has some well-known travel corridors, such as the North Thompson, which runs from Jasper through Kamloops, Jarett said. “We need to make sure we’re telling the stories of the regions… so we can entice people to start making reservations and making their plans.”


Like us on Facebook and follow us on Twitter.

CoronavirusTourism

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Terrace River Kings lost 9-3 to the Quesnel Kangaroos on Mar. 2, 2019 in the final CIHL playoffs. (Lindsay Chung Photo)
Central Interior Hockey League cancels 2020/21 season

League open to playing exhibition games if possible

Questions around rail safety, firefighter safety, cleanup near the rail yards and tracks, whistle cessation, etc were raised during the RDBN meeting with CN. (File photo)
Regional district frustrated with CN response to grievances

‘A lot of our concerns are still not being heard,’: Houston mayor Shane Brienen

An aerial shot of Cedar Valley Lodge this past August, LNG Canada’s newest accommodation for workers. This is where several employees are isolating after a COVID-19 outbreak was declared last Thursday (Nov. 19). (Photo courtesy of LNG Canada)
41 positive COVID-19 cases associated with the LNG Canada site outbreak

Thirty-four of the 41 cases remain active, according to Northern Health

Kitimat RCMP were requesting assistance locating 24-year-old Teah Wilken, who was last seen getting on a bus at City Centre Mall in Kitimat around 6:30 p.m. Monday (Nov. 23). Kitimat RCMP Facebook photo.
UPDATE: missing woman found safe at residence

Wilken last seen getting on bus at City Centre Mall in Kitimat around 6:30 p.m. Monday (Nov. 23)

Randy Bell. File photo.
Former Smithers council candidate arrested for refusing to wear mask

Randy Bell handcuffed and given a warning at Bulkley Valley Credit Union

A man wearing a face mask to help curb the spread of COVID-19 walks in downtown Vancouver, B.C., Sunday, Nov. 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
B.C. records deadliest day of pandemic with 13 deaths, 738 new COVID-19 cases

Number of people in hospital is nearing 300, while total cases near 30,000

(File photo)
Alberta woman charged after allegedly hitting boy with watermelon at Okanagan campsite

Police say a disagreement among friends at an Adams Lake campsite turned ugly

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Court of Appeal for British Columbia in Vancouver. (File photo: Tom Zytaruk)
B.C. woman loses appeal to have second child by using late husband’s sperm

Assisted Human Reproduction Act prohibits the removal of human reproductive material from a donor without consent

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Krista Macinnis displays the homework assignment that her Grade 6 daughter received on Tuesday. (Submitted photo)
B.C. mom angry that students asked to list positive stories about residential schools

Daughter’s Grade 6 class asked to write down 5 positive stories or facts

B.C. projects targeting the restoration of sockeye salmon stocks in the Fraser and Columbia Watersheds will share in $10.9 million of federal funding to protect species at risk. (Kenny Regan photo)
13 projects protecting B.C. aquatic species at risk receive $11 million in federal funding

Salmon and marine mammals expected to benefit from ecosystem-based approach

Barrels pictured outside Oliver winery, Quinta Ferreira, in May. (Phil McLachlan - Black Press Media)
B.C. Master of Wine reflects on industry’s teetering economic state

Pandemic, for some wine makers, has been a blessing in disguise. For others, not so much.

Most Read