The dragons sample vegan meat alternatives by Victoria-based Very Good Butchers. (Submitted)

B.C. vegan butcher to appear on Dragons’ Den

Victoria’s Very Good Butchers will star in Nov. 29 episode

In less than a year-and-a-half, the Very Good Butchers have brought their vegan products to thousands of Greater Victoria residents and now — via TV — they’ll showcase their products to infinitely more people across the country.

On Nov. 29, co-owners and bean butchers James Davison and Mitchell Scott’s episode on Dragons’ Den is set to air at 8 p.m.

“There were definitely some nerves,” Scott said of filming their segment. “There was a lot of last-minute rushing around and making sure everything was perfect. Once we got into the Den, the nerves went away. We’d rehearsed and practiced a lot.”

READ MORE: Dragons’ Den looking for fire in Victoria

In Victoria, the Very Good Butchers tapped into what vegans were looking for — after more than 1,000 people showed up on opening day, they had to close their doors for a week while they restocked. They were already successful on the farmers market circuit before opening a storefront, now located in Victoria Public Market, where they sell plant-based meat alternatives and serve meals. They’ve expanded online, where customers can subscribe to monthly deliveries of an assortment of their vegan goods, and also ship across North America.

“I think it’s a reflection of the moving shift toward vegan and plant-based food. Especially over the past few years; more and more people are looking to reduce their meat intake. I think our products fill a special niche,” Scott said.

The Very Good Butchers are one of only two vegan butchers in Canada. There is only one in the U.S. Beans, veggies and herbs are prepared to mimic burgers, sausages and other traditional meats like steak. It’s the artisan handcrafted aesthetic and their organic ingredients that draws in customers, Scott said.

“It still a unique concept, which I think is also one of the reasons we had a lot of people show up on our opening day.”

Davison and Scott auditioned for Dragons’ Den back in April when there was an open call in Victoria, in hopes of finding investors. The company is currently running a fundraising campaign for new investors.

The Very Good Butchers isn’t the only Victoria-based company to appear on Dragons’ Den this season. On Sept. 27, Jill van Gyn of FATSO peanut butcher pitched her all-natural spread to the panel of dragons.

READ MORE: B.C.’s FATSO peanut butter to appear on Dragons’ Den


@KeiliBartlett
keili.bartlett@blackpress.ca

Like us on Facebook and follow us on Twitter

Just Posted

Town council votes to reclassify LB Warner lot for residential use

Smithers just got one step closer to more affordable housing, but there are still many to go

Nisga’a leader named UNBC chancellor

Dr. Joseph Arthur Gosnell is the first Indigenous leader to assume the role

A medical first saved Ryan Jones’ life

The 25-year-old Smithers man is almost fully recovered after being effectively dead.

Steelheads recruiting event shows promise

A small but enthusiastic group of organizers is hoping to put a Smithers team back in the CIHL

Fletcher disregards facts on climate action

Letter writer Macrae says inaction jeopardizes jobs

VIDEO: Driver in bizarre hit-and-run at B.C. car dealership turns herself in

Police believe alcohol was a factor in incident causing estimated $15,000 in damages

‘B.C. cannot wait for action’: Top doctor urges province to decriminalize illicit drugs

Dr. Bonnie Henry says current approach in ‘war on drugs’ has criminalized and stigmatized drug users

Canfor curtailing operations across B.C.

Low lumber prices and the high cost of fibre are the cause of curtailment

B.C. woman, 76, challenges alcohol-screening laws after failing to give breath sample

Norma McLeod was unable to provide a sample because of her medical conditions

New report on 2017 wildfires calls for better coordination with B.C. First Nations

Tsilhqot’in National Government documents 2017 disaster and lists 33 calls to action

B.C. youth coach banned amid sexual harassment, bullying scandal: Water Polo Canada

Justin Mitchell can’t take part in Water Polo Canada events or clubs

Wilson-Raybould: Feds want to just ‘manage the problem’ of Indigenous Peoples

Former federal justice minister speaks at First Nations Justice Council meeting in B.C.

Haida youth travels to New York for UN forum on Indigenous issues

Haana Edensaw presented her speech in Xaad Kil, Masset dialect of the Haida language

Female real estate agents warned of suspicious man in Metro Vancouver

The man requests to see homes alone with the female agent, police say

Most Read