Smithers Community Radio CICK 93.9 and the Bulkley Valley Concert Association are teaming up to bring a sound meant for a younger audience’s ear.
“We want to create a scene here,” said CICK station manager Glen Ingram.
Saturday’s We are the City all ages concert is being promoted to high school students by some of the radio station’s 40 volunteers in the hopes that enough show up to make similar shows a regular occurrence.
This is the second joint venture by the two music promoters. The first was last February’s visit to Smithers’ Della Herman Theatre by The Harpoonist and the Axe Murderer.
Ingram said his radio station’s goal was to share all genres of music, and a number are checked off just by bringing in We are the City.
The Vancouver three-piece band blends pop, rock and electronic sounds to, according to CICK and the BVCA, “build beautiful melodies that often explode into crashing crescendos that will have you bouncing in your seat.”
They have just returned from a European tour, where they have been making a name for themselves with songs like Keep on Dancing.
CICK says it is going beyond standard publicity avenues with playful outreach to younger audiences to invite them into the theatre, perhaps for the first time. DJ Brennan Anderson, a teacher at Muheim Elementary, worked with students to create a radio program reviewing music and had a draw for We are the City tickets. There are plans in the works for a youth air guitar contest for tickets and backstage passes.
Tickets available at Mountain Eagle Books: Adults $20, Seniors $18, Youth $15.